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About Us
A Team Defined by Discipline and Purpose

AboutWe Do This Because It Matters

About
We Do This Because It Matters

We got into financial planning because we saw how much of a difference the right guidance can make — especially when it comes from people who genuinely care. Too many families feel overwhelmed or unsure about their finances, and we wanted to change that for the people in this community. When you work with us, you're getting a team that listens patiently, explains things clearly, and treats your goals with the care and attention they deserve.

What Makes Us Different
What It Really Means to Put You First

Everything about the way we work is designed around one thing: making sure you feel supported, informed, and confident in your financial decisions.

Our Mission

Our mission is to provide thoughtful, personalized financial guidance that helps the people in this community feel more confident about their future. We're here to simplify the complex and be a calm, steady presence when it matters most.

Our Vision

We want every client who walks through our door to feel heard, valued, and empowered to take meaningful steps toward the life they want — without ever feeling rushed or pressured.

Our Core Values

Empathy, patience, and integrity guide everything we do. We believe in taking the time to get it right, explaining things as many times as you need, and always acting in your best interest — no exceptions.

Meet The Team
Get to Know the People in Your Corner

We'd love to share a little about who we are, what drives us, and why helping people in this community is the most rewarding work we can imagine.

Cindy Golub

Cindy Golub, CFP®

914-263-1082

cindy@gsquaredadvisory.com

Cindy Golub is one of the two founding principals of G-Squared Advisory LLC, a fee-only financial planning firm and Registered Investment Advisory Firm located in Westchester County New York. Cindy was previously employed by Goldman Sachs in the Fixed Income Division. She has a B.S. from the Wharton School of the University of Pennsylvania in accounting and an MBA from Columbia University in finance.

Cindy has a certificate in financial planning from New York University and is a CERTIFIED FINANCIAL PLANNER™. Cindy serves on several philanthropic boards.

Laurie Girsky

Laurie Girsky,CFP®

914-924-0799

laurie@gsquaredadvisory.com

Laurie Girsky is the other founding principal of G-Squared Advisory LLC. Laurie worked for several years at Merrill Lynch and PaineWebber in the retail divisions. Previously Laurie worked for PaineWebber in the institutional equity sales division. She has a BA from Cornell University in economics where she attained membership in Phi Beta Kappa. Laurie holds an MBA from Columbia University in finance.

Laurie has a certificate in financial planning from New York University and is a CERTIFIED FINANCIAL PLANNER™. She serves on several philanthropic boards.

G-Squared Advisory is a fee only financial planning firm and is a member of Garrett Planning Network, NAPFA and Financial Planning Association of NY. Our fees are on an hourly basis.

Get Started
Ready to Take the Next Step?

If you're looking for a team with a structured, research-driven approach to your financial life, we'd welcome the opportunity to talk. Let's start with a conversation about your goals.

Let's Build Your Plan